ach of our presentations concludes with a highlight of the significant points and the trends observed during the period but also by a portion dedicated to the best practices which we were able to uncover.
A best practice is defined according to B.L.O by 3 principle
1. It introduces a new concept or new service
2. It develops a specific mechanism
3. It brings concrete advantage to marks, to chains or their clients
With this approach we strongly recommend to integrate into the scope of monitoring companies which are not necessarily competitors but who are at the leading edge of CRM and who are therefore more susceptible of sharing a greater number of best practices.